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We work with founders to turn bold ideas into brands that sell.

Finally, a practical path to selling your idea.

01 Unearth your most valuable customer

Don’t invest money based on a hunch: get it confirmed with consumer insights. Our unique strategy workshops utilize proven techniques to get to the truth of what customers really need — and what they’ll buy.

02 Create a proposition that sells

Does your offering have enough potential to become a big business? Together, we create a differentiating name, set pricing, and design an identity that is perfectly aligned with your key customers.

03 Land your first contracts

We help you sign your first 3-5 launching customers to prove that there is a market out there for your business and start creating revenue.

Our model

Kickstart your startup in six to twelve months.

Three reasons to go the first mile…

Start up faster

Bringing innovative products to market and achieving mainstream success comes with numerous roadblocks to slow you down. The First Mile will give you the knowledge and confidence to travel this perilous but ultimately promising terrain.

Prove product-market fit

Often, having a great product alone isn’t enough. If people don’t know you, why would they buy from you? We help you launch faster with memorable marketing assets and proven sales techniques.

Reduce risk for investors

For investors, start-ups are risky when they are not yet generating sales. A company that’s s already realizing profits has more or less proven that there is a market for their product or service.

Capabilities

These are the services we offer our founders.

Proposition

Proposition workshops

Services

  • Sprint Workshops
  • Positioning
  • User Research & testing
  • Market & Data Analysis
  • Pricing strategy

Branding

Brand development

Services

  • Brand design
  • Art-direction
  • Copywriting
  • Interaction & UX design
  • Motion Design

Sales

Go-to-market

Services

  • Direct sales
  • Interaction & UX design
  • Advertising
  • Web development
  • User Research & testing

“We love working with Firstmile because we feel like we have the grit of another founder by our side.”

Our companies

These companies already went the first mile.

Recognition

Honors & Awards

Awards:
Clio – Gold – Innovative Media
New York Festivals – Silver – Innovative Use of Media
ADCN- Merit – Outdoor
Cannes Lions – Merit – Public Awareness Messages
Cannes Lions – Merit – Ambient Promotion: Large Scale

Publications:
Adformatie, Campaign, Adweek, Parool, Volkskrant